Reloshare

No Room to Dream | Campaign & Activation

No Room to Dream | Campaign & Activation

Client

Reloshare

AGENCY

adam&eveDDB

Campaign

No Room to Dream is an immersive street installation exposing the reality of children experiencing homelessness. We reconstructed kids bedrooms inside parked cars, turning an invisible crisis into something people could no longer walk past. The activation drove awareness for ReloShares shelter-booking platform and offered a direct path to help.

CREDITS

Creatives: Aidan Zecchel, Naomi Balaba, Greggy Adriano, Johann Lopez, Beatrice Ferro