A BLUE MOON BLUE MOON

A once-in-a-Blue-Moon night deserves a once-in-a-brand activation.

On August 19th, 2024, a real Blue Moon (and a supermoon!) was set to rise over San Francisco. And as a brand named after the rare event itself, we couldn’t just watch from the sidelines. After the Giants game at Oracle Park, we launched hundreds of drones to meet it in the sky, precisely aligning the Blue Moon logo with the real moon.

Fans stayed, watched, filmed, and the stadium sold out every last can. We transformed a rare lunar moment into an unforgettable brand moment.