Flex Alert
Client
CPUC, Energy Upgrade California (EUC)
AGENCY
adam&eveDDB
Campaign
70% of Californians are sports enthusiasts, and when the heat is on, teamwork is in our DNA. So we brought the excitement of the game to energy saving. With our Flexcasters behind the mic, energy-saving got the play-by-play treatment, turning small conservation efforts into big wins for Team California.
CREDITS
Creative Director: Jo Cresswell
Art Director: Beatrice Ferro, Greggy Adriano
Copywriter: Brendan Nicholes, Johann Lopez
Director: Adriana Cruz (SNL Alum)
