NIKE

During NIKE’s collaboration with SCAD through a SCADpro sponsored course, we were tasked to craft the very soul of NIKE’s brand identity, the Department of Nike Archives (DNA), and bring it to life through immersive experiences. As the Swoosh marks its 50th anniversary, a profound desire emerged – to unlock the doors of DNA and introduce the brand’s journey to the world. In just 10 weeks we developed the concept of Legacy in Motion. It isn't just an homage to NIKE's past; it's a tribute to the future it continues to shape. A testament to a legacy that refuses to stand still, an ongoing epic narrated by the Archives themselves.